MEASURABLY
DEEPER
CONNECTIONS

APPROACH

WHEN YOU'RE NOT SATISFIED WITH
HOW YOUR CATEGORY DEFINES ITSELF,
YOU REDEFINE IT.

You probably haven’t met anyone like us.

We define our success solely on our clients’ business results.

How do we succeed?

By asking tough questions and digging into
what keeps our clients up at night.

Mining for marketing insights others might pass over.

We look at the world as moments of impact.

To plan smarter.

Spot opportunities to make a brand budget work harder.

And to speak to consumers choicefully and authentically.

We respect data, the right data, to help us learn and react.

Our analytics harnesses decades of actionable
marketing insights to help propel brands forward.

THAT'S WHAT WE MEAN BY
MEASURABLY DEEPER CONNECTIONS.

KWG ADVERTISING IS A COMMUNICATIONS
AGENCY

WORK

TO MODERN AGING

GIVING A VOICE

BOOST

WORK

GETS A FUN-OVER

A LEGACY BRAND

OCEAN SPRAY

SERVICES

STRATEGY AND PLANNING

BRAND BUILDING & POSITIONING + COMMUNICATIONS STRATEGY + TARGET INSIGHTS +

CHANNEL STRATEGY & PLANNING + MESSAGING STRATEGY & ARCHITECTURE +
ACTIVATIONS & PARTNERSHIPS + SOCIAL LISTENING

+

MEDIA INVESTMENT AND EXECUTION

BUY NEGOTIATION & STEWARDSHIP + BIDDABLE MEDIA EXECUTION +

PERFORMANCE / DIRECT RESPONSE MEDIA + E-COMMERCE MEDIA

+

CREATIVE

CAMPAIGN IDEATION + ASSET DEVELOPMENT & PRODUCTION +

OWNED ASSET CREATION + CONSULTANCY AND COLLABORATION

+

ANALYTICS AND MEASUREMENT

CAMPAIGN IMPACT & ATTRIBUTION + ROI MODELING +

TEST, LEARN & APPLY + RESEARCH LEADERSHIP

+

ACCOUNT SERVICES

DEDICATED CLIENT SUPPORT + IAT LEADERSHIP

PEOPLE

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JEFF
GRAYBILL

MANAGING PARTNER

Welcome to KWG, Abby!

We are thrilled to introduce you all to our newest KWGer, Abby Kahn. Abby Kahn Senior Communications Planner Abby is a Senior Communications Planner at KWG where she specializes in planning for food and beverage, and CPG brands. Prior to joining KWG, she majored in Media Advertising at Indiana University and then worked at UM gaining experience on the GEICO and USPS account. She has experience in managing and optimizing end-to-end media campaigns across diverse channels and o

Karlen Williams Graybill

May 121 min read

Welcome to KWG, Annalise!

We are thrilled to introduce you all to our newest KWGer, Annalise Wheeler. Annalise Wheeler Digital content creator Annalise is a graphic designer and digital marketer with a growing portfolio across brand and digital design. She's worked across industries on creative strategy and mission-driven campaigns. She brings a sharp eye for detail and a collaborative spirit to every project. Outside of work, Annalise enjoys walking through the city and painting.

Karlen Williams Graybill

Dec 16, 20251 min read

Welcome to KWG, Matt!

We are thrilled to introduce you all to our newest KWGer, Matt Drummond. Matt Drummond Senior Performance Media Buyer Matt is a seasoned advertising professional with over a decade of experience in direct marketing, bringing a strategic edge to campaigns with a focus on medical device brands. Throughout a career spanning media agencies, network sales, and client-direct roles at companies like Horizon Media and NBCU, Matt brings a broad, versatile perspective to media strategy

Karlen Williams Graybill

Sep 3, 20251 min read

GO TO FEED ARCHIVE

FEED

Are you our next brilliant KWGer?

We’re always looking for great talent to join our unique, independent agency team. If you think you have what it takes, we’d love to hear from you. Send your resume and cover letter to
PERSONNEL@KWGADV.COM

new business inquiry?

Let’s talk. Contact us at
INFO@KWGADV.COM
and we’ll set up a meeting
right away.

9 Times Square

200 W 41st St

15th Floor, New York, NY 10036

CONTACT

MEASURABLY
DEEPER
CONNECTIONS

WHEN YOU'RE NOT SATISFIED WITH
HOW YOUR CATEGORY DEFINES ITSELF,
YOU REDEFINE IT.