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We are thrilled to introduce you all to our newest KWGers, Alison Messina, Abbey Ngai & Nicole Novella.


Alison is a strategic thinker with experience building and refining numerous brands across a variety of categories, including Health & Wellness, CPG, Food & Beverage, Healthcare and Technology. She has extensive qualitative research experience and enjoys understanding human behavior to unlock meaningful insights for her clients. Alison is also a born and raised New Yorker, she loves animals and has a fondness for popcorn and scary movies.


Abbey Ngai joins KWG as an Assistant Media Buyer. She recently graduated from Boston College with a BA in Communications, where she played on the Women’s Lacrosse team. Abbey has worked at DJN Associates and BSE Global as a Social Media Intern.

Abbey prides herself on her time management skills as well as her attention to detail. She loves watching sports and spending time with her friends & family.


Nicole is thrilled to join the KWG team as an Assistant Media Planner. She comes to us from the Fashion world where she coordinated collection production for Rebecca Taylor and helped launch their sustainability program. After freelancing on a commercial shoot for Secret Deodorant, she knew advertising is where she needed to be!

A Jersey girl, Nicole spends most of her time by the shore with her Goldendoodle Brody. She loves to travel but is always home by Sunday afternoon, where you can find her watching the Dallas Cowboys with her family.


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