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Gold Bond

Expanding a trusted brand

THERE'S A DR.SCHOLL'S® FOR THAT

BUSINESS PROBLEM

While the global heritage brand was well-known for their variety of insoles, the brand had been busy expanding into a number of other high-quality footcare products as well. With aspirations to be a total foundational wellness brand and great new products in the pipeline to meet consumer’s proactive wellness and non-foot care needs, they were in need of a comms strategy and creative platform that told people “No matter what the problem, Dr. Scholl’s has the solution.

IDEA

KWG and Dr. Scholl’s worked together to develop a communications strategy that connected the three pillars of their business, Support, Care and Aid. From there, KWG crafted a hard-working creative platform to unify the brand look and voice, raising all boats and ultimately selling products. “There’s A Dr. Scholl’s For That” was born, a simple, product-focused notion that simultaneously created masterbrand awareness and allowed for strong consideration across highly targeted media touchpoints.

RESULTS

  • Amazon sales for the new Skin Tag product doubled in the first week of TV campaign launch

  • Skin Tag $XXX sales, XXX% more than goal/projected.

WORK

TV & OLV

SOCIAL 

PINTEREST

DISPLAY

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