Gold Bond

Expanding A Trusted Brand

THERE'S A DR.SCHOLL'S® FOR THAT

BUSINESS PROBLEM

While the global heritage brand was well-known for their variety of insoles, the brand had been busy expanding into a number of other high-quality footcare products as well. With aspirations to be a total foundational wellness brand and great new products in the pipeline to meet consumer’s proactive wellness and non-foot care needs, they were in need of a comms strategy and creative platform that told people “No matter what the problem, Dr. Scholl’s has the solution.

IDEA

KWG and Dr. Scholl’s worked together to develop a communications strategy that connected the three pillars of their business, Support, Care and Aid. From there, KWG crafted a hard-working creative platform to unify the brand look and voice, raising all boats and ultimately selling products. “There’s A Dr. Scholl’s For That” was born, a simple, product-focused notion that simultaneously created masterbrand awareness and allowed for strong consideration across highly targeted media touchpoints.