Expanding a trusted brand
THERE'S A DR.SCHOLL'S® FOR THAT
While the global heritage brand was well-known for their variety of insoles, the brand had been busy expanding into a number of other high-quality footcare products as well. With aspirations to be a total foundational wellness brand and great new products in the pipeline to meet consumer’s proactive wellness and non-foot care needs, they were in need of a comms strategy and creative platform that told people “No matter what the problem, Dr. Scholl’s has the solution.
KWG and Dr. Scholl’s worked together to develop a communications strategy that connected the three pillars of their business, Support, Care and Aid. From there, KWG crafted a hard-working creative platform to unify the brand look and voice, raising all boats and ultimately selling products. “There’s A Dr. Scholl’s For That” was born, a simple, product-focused notion that simultaneously created masterbrand awareness and allowed for strong consideration across highly targeted media touchpoints.
Amazon sales for the new Skin Tag product doubled in the first week of TV campaign launch
Skin Tag $XXX sales, XXX% more than goal/projected.