Best Bar Ever.GIF
 

BEST BAR EVER

BUSINESS PROBLEM

In the crowded category of protein bars, a new subset was emerging — refrigerated protein bars. Best Bar Ever was born of authentic, grassroots love and named by consumers who claimed it was the “best bar ever." But the brand knew it needed to grow awareness and trial in order to expand from a DTC business into retail.

IDEA

Utilizing digital targeting, the brand was able to reach fresh enthusiasts who are passionate about their food choices. The digital advertising campaign educated these enthusiasts around Best Bar Ever's refrigerated protein bars that combine the best freshness, taste, and nutrition. Layering on geo-targeting filters, the brand was able to drive fresh enthusiasts to local sampling events. 


The #SnackHappy campaign enlisted micro-influencers and partnered with Hello Fresh for sampling, building the brand through the consumer enthusiasm that earned the brand its name.

RESULTS

The brand SECURED DISTRIBUTION IN SIX BRICK-AND-MORTAR CHAINS within the first few months of campaign launch and EXCEEDED TURNS in all retailers following initial sampling events.

WORK

Man dancing with Best Bar Ever Digital Advertisement
Happy young girl dancing with Best Bar Ever Google Display Network Advertisement
Young woman making peace sign with Best Bar Ever Digital Advertising
Digital Display Advertising Campaign featuring Happy young woman with Best Bar Ever
Digital campaign featuring happy young man with Best Bar Ever
Online advertisement of happy young woman with Best Bar Ever
Best Bar Ever Snack Happy coupon
Digital Advertisement of Man making heart with his hands and Best Bar Ever

SOCIAL MEDIA + SAMPLING WITH FRESH DIRECT